The bikes become a cultural icon, a part of millions of tourist shots, "day in the life" vlogs, and influencer content.
Introduction: the ____Bike Program
A.
Executive Summary
The ____Bike Program is an exclusive naming-rights partnership for ~6,000 e-bikes operating across Manhattan—one brand owning the look, name, and presence of a citywide mobility fleet.
At its core, the ____Bike Program is infrastructure branding: a citywide e-bike fleet that functions simultaneously as an always-on media network and a daily-use mobility service. Thousands of branded bikes circulate continuously through Manhattan, embedding the partner’s identity into everyday movement—seen by riders, pedestrians, and captured organically across the city’s streets, screens, and culture.
B. Program Overview: The ____Bike Asset
A Street-Level Mobile OOH Network
| Category | Citi Bike | The ____Bike |
|---|---|---|
| Winter Resiliency | Total rides drop 61–69% | Total rides drop only ~8% on average |
| Active Hours | Sharp “twin peaks” at 8 AM and 5 PM | Consistently high riding volume from 11 AM to 1 AM |
| E-bike Share | 25–30% of fleet is e-bikes | 100% e-bike, enabling 3× the travel distance per ride |
| Distance per Ride |
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Naming Rights & Digital Integration
⦿ Naming Rights → Cultural Embed: Your brand becomes the default name people say, see, and share—on streets, in content, and in daily life.
⦿ Targeted Circulation Corridors: The fleet maintains constant movement through Manhattan’s highest-value corridors—including low-OOH neighborhoods like FiDi, SoHo, and the Upper East & West Sides—ensuring deep, persistent brand presence.
⦿ Creative Command: The partnership grants full creative control over the system’s visual identity across 6,000 bikes, multiple stations, rider gear, approved charging/swap locations, and all future units.
⦿ Measurable Digital Ecosystem: Measurement is built into the system. Each bike passively captures movement and dwell patterns, which are translated into practical media outputs—reach, frequency, and coverage insights—giving partners clear visibility into where, when, and how the fleet is seen across Manhattan.
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Creative Control
6,000 Bikes, Multiple Stations, Rider Gear, Approved Charging/Swap Locations, and Future Units.
NYC Bikeshare
A major transit utility transforming daily commutes and generating billions of impressions.
Data-Powered
Leveraging real-time metrics and advanced data analytics for smarter OOH media.
Decade-Defining
Make your brand a permanent, culturally embedded icon of New York City life.
Creative Control
6,000 Bikes, Multiple Stations, Rider Gear, Approved Charging/Swap Locations, and Future Units.
NYC Bikeshare
A major transit utility transforming daily commutes and generating billions of impressions.
Data-Powered
Leveraging real-time metrics and advanced data analytics for smarter OOH media.
Decade-Defining
Make your brand a permanent, culturally embedded icon of New York City life.
C. A Proven Model, Evolved for Market Dominance
The Math, Data, and Omnipresence
With data showing an average riding time of 9.1 hours per bike daily, a single bike, whether parked in front of a residential building or in transit on a key artery like 5th Avenue, generates a baseline of 2,730 high-quality impressions daily (a conservative estimate of visible radius and viewshed). For 6,000 bikes, that’s 16.38 million repeat impressions every single day.
⦿ High-Density Daily Circulation: Each bike maintains high daily circulation across Manhattan—covering significant mileage throughout the day and evening, which amplifies real-world visibility, repeat exposures, and total impression delivery in the city’s most valuable corridors.
⦿ 100% E-Bike Fleet: E-bikes see 2–3× more use and travel 3–4× the distance of pedal bikes. This “supercharges” the impressions, reach, and frequency per asset.
⦿ Manhattan-First Focus: Over 80% of our units are in Manhattan, ensuring concentrated, not diluted, impressions. With its top four hotspots in the West Village, East Village, Hudson Yards, and Upper Manhattan, the network spans the island end to end, delivering high-frequency visibility to New York’s most valuable audiences: finance and B2B decision-makers, high-spend tourists, and affluent residents.
(Impressions based on conservative viewshed assumptions; methodology available.)
| Location | Exclusive System Sponsor | Avg. Bike Count | Deal Size | Duration | Per Bike Daily |
|---|---|---|---|---|---|
| NYC | Citigroup | 16,000 | $111.5m | 11 years | $1.74 |
| Philadelphia | Independence (IBX) | 1,400 | $8.5m | 5 years | $3.33 |
| Santa Monica | Hulu LLC | 650 | $3.38m | 5 years | $2.85 |
| Chicago | BCBS of Illinois | 3,300 | $12.5m | 5 years | $2.08 |
| NYC | The ____Bike | 6,000 | -- | 1+ years | -- (CPM: 50.1¢) |
Source: nyc.gov, chicago.gov, phila.gov, Canyon News, Santa Monica NEXT, IBX.com
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bike
The ____Bike Program is a proven, high-ROI model that transitions brand presence from disposable media placements to enduring cultural infrastructure.
We view this not as an OOH opportunity, but as a long-term, strategic partnership: one that embeds a single, forward-looking brand into the operational and visual fabric of the world’s most dynamic market.
We can brief your team confidentially on economics, ops, and creative scope.
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